September 15, 2010

There is a lot of distasteful advertising these days and this one probably won’t go down well with the Catholic Church not; that they should really have a problem with ice cream or find it distasteful!

On a day when over 50 public figures suggested in a signed letter to the Guardian newspaper that Pope Benedict XVI should not be given the “honour” of a UK state visit, conveniently a pregnant nun manages to create a smokescreen…

Antonio Federici the Italian ice cream (voted The Best Ice Cream in the World 2009/10) has been banned by the Advertising Standards Authority (ASA) from displaying an advert depicting a pregnant nun eating ice cream with the strapline “Perfectly Conceived”.

Perfectly Conceived!

Shouldn’t prudish religious figures be more offended by the constant imagery of near naked men and women on our billboards rather than a genuine piece of advertising humour? Campaigners and complainers should get the humour gene because there is far more offensive and corrupting material making it into magazines and on television than this satirical use of a concept Christians celebrate every Christmas.

The advert, having already been published in The Lady and Grazia magazines, provoked the ASA to rule “We considered the use of a nun pregnant through immaculate conception was likely to be seen as a distortion and mockery of the beliefs of Roman Catholics”.

Pope Benedict XVI may not decide to take a quick glance at the advertising posters Federici still intend to use around Westminster Cathedral during his visit but judging by the expression on the nun’s face, maybe he should just try a bit of the ice cream and see how distasteful it really is!

Last updated: September 22, 2010 at 9:36 am