September 14, 2010

Tomorrow, September 15th, is the launch date of the source code for the alleged ‘alternative’ to Facebook… Diaspora!

A confident team of four US students believe they have developed a new open source code that provides a secure and personal social networking solution to compete with commercial counterparts such as Facebook.

Earlier this year Facebook courted controversy over the complexity of its online privacy settings and was ‘forced’ to simplify its use in order that users could more easily control the information available to others from their Facebook profiles.

Diaspora describes itself as a “privacy-aware, personally-controlled” social network that is designed to give users an understandable way to control private information on a social network.

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Being open-source means that the code is freely available for others to develop. While the code will be available, there is no mention of the creation of a social network although the implication is that this code could be used to compete with Facebook, amongst others, in much the same way that Mozilla Firefox has battled with Microsoft’s Internet Explorer browser.

While many believe that it will be difficult to challenge Facebook, which now has 500 million users and is currently estimated to be worth $33bn, no one initially believed the likes of Google or Mozilla could affect the market share of Microsoft products. The key to this project will simply be its ability to provide what other social networks don’t and dependant on its commercial intentions may actually just create competition as the ‘new kid on the block’.

Last updated: September 14, 2010 at 1:56 pm