May 3, 2012

If you thought the Panda was bad then is the Penguin evil?

No we’re not talking Kung Fu Panda or Batman, this is Google‘s latest search engine algorithm update that’s sent internet marketers into a tailspin.

Over a period of several months, Google undertook a series of major and minor updates to clean up search results by de-indexing and penalising websites that had ‘thin’ content, high ad-to-content ratios and other so-called quality issues. This appeared to have a significant impact on online marketers who, in many cases, endeavour to generate significant advertising revenue on sites that have limited or poor quality information.

But it now appears that Google have gone a step further with their Penguin update. In fact, in the world of internet marketing, there is a sense of panic.

The primary objective of the Penguin update seems to be to penalise websites that are, in Google terminology, over-optimised. In the world of the average internet user this would be called ‘spammy’. Google are also focusing on websites that provide a good user experience but no-one knows entirely how that’s defined.

As Google has developed over the years, so has the ‘intelligence’ of those little Googlebots that trawl the internet, retrieving and assessing website content. Any move towards more informative and relevant search results is undoubtedly a good thing both for the user experience and the opinion of Google; and in the long term Google’s share price.

However, for those that have made a career out of ‘manipulating’ Google search results this latest algorithm change seems to have finally caught them out. Link farms and keyword stuffing may finally be a thing of the past and your Google search results might even be better as a consequence; or at least until the tricksters can find a Polar Bear of their own to see off the Penguin!

Last updated: May 4, 2012 at 1:43 pm